Doing Things That Scare You

Have you ever been up at 4 am and watched the crazy infomercials that come across TV? As a business-owner, I actually suggest watching once in awhile. Sure, some of the stuff is cheesy, catchy, and borderline crazy; but some of the products do exactly what great products should. The product solves a problem. What most of these products have in common though is that someone watching is sitting on their couch saying "I thought of that!" Here is the difference though - the person on the couch never did a damn thing about it. 

I think Eleanor Roosevelt was onto something when she gave the advice to "do one thing each day that scares you." Reading quotes like that inspires us. They ignite the fire inside us that make us feel like we can achieve anything. But then, we are faced with executing on ideas. Talk about something that scares you! Taking an idea from execution is just about as scary as it gets sometimes. Especially if you're a big thinker. Ideas inside are head are safe - from judgement, from failure, from difficulty; but when we bring our ideas out into the light of day and say "I'm going to _____!" Well then, shit gets real. 

Last week, I wrote about your team and how we all have one. What I alluded to is that your team is the group that gets you through the tough stuff. Well, your team is who gets you through the stuff that scares you. Having outside perspective can often provide much needed clarity to situations because the outsiders aren't emotionally tied to the idea. They are in execution mode - emotionally unattached, laser-focused on how to get from A to B - without much concern as for why B is so important. This is really difficult for the "idea person" to face. Why? Well, when ideas are faced with judgement, possible criticism, or worse - pivot - it can be really difficult for the person who was originally tied to the idea, but it is the key to great execution. 

You see, you don't have to be an "idea guy" to have great ideas. People have great ideas all the time. And almost just as frequently, people talk themselves out of great ideas. What you have to have is the people that help push you from idea to execution. Who are those people for you?

 

 

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